When one LLC runs several brands, details drift. A footer gets an old phone number, a policy page misspells the street, a directory listing uses last year's email. Customers notice, and so do search engines.
At Linkedd LLC (a single Montana LLC whose brands are DBAs), this is one of the routines in our shared back office. Here's the checklist.
This is general operating experience, not legal, tax or financial advice.
1. Write the approved version of each brand's details once
For every brand, record the exact legal name, brand name, address, phone and email in one document. Copy from it; never retype. For the parent company, that line is:
Linkedd LLC, 226 S Cruse Ave, Helena, MT 59601, (406) 389-8067
Each brand can have its own phone and email (a bookkeeping line, for example), but each brand's details should be identical wherever that brand appears.
2. Map every place the details appear
Build a simple table with one row per location:
- website header and footer
- contact, about and policy pages (privacy, terms, refunds)
- structured data (schema) on the website
- payment receipts and invoices
- email signatures
- directory and map listings
- social profiles
Most founders discover a duplicate subscription, a domain in an old account, or a brand still using a personal email.
3. Watch for the small mistakes
The errors that cause the most confusion are usually tiny:
- a misspelled street name
- an old phone number left on one page
- two different support emails for the same brand
- a generic site title (like "Store") instead of the brand name
Search every brand's site for the old number and for common misspellings of your street.
4. Remove brands you no longer run, everywhere
If a brand is sold or transferred, update the parent site, sitemaps, cross-promotions and structured data. Agree with the new owner on when your company's name and address come off their site.
5. Put it on a schedule
A light routine to start with:
- Weekly: check that each website loads and checkout works.
- Monthly: review subscriptions, and spot-check each brand's footer and contact page against the approved document.
- Quarterly: recheck directory listings and renewals due in the next 60 days.
Tools that help
Linkedd LLC's Portfolio Operator OS ($39 once, or free with an annual membership) includes a pre-launch checklist covering domain, DNS, payments, email, legal pages, analytics and refunds, plus a running "what broke" log. See Portfolio Operator OS →
Frequently asked questions
What does NAP mean in local SEO?
NAP stands for name, address and phone number, the core business details that should match everywhere a business appears online.
Can several DBAs use the same business address?
Brands that are DBAs of one LLC can share the LLC's legal address. Each brand should still show its own details consistently. Check listing-platform rules and get legal advice for your situation.
How do I find inconsistent business information online?
Keep one approved document of each brand's details, then search each website and listing for old phone numbers, misspellings and outdated emails.
What should I do when I sell one of my brands?
Remove it from your parent site, sitemap and cross-promotions, and agree with the new owner on when your company's name and address come off their site.
What is Linkedd LLC's address and phone number?
Linkedd LLC, 226 S Cruse Ave, Helena, MT 59601. Phone: (406) 389-8067.